Mobile App Marketing Lead

At our company we believe the right job can transform a person's life and the right person can transform a business. We're passionate about connecting our candidates with the right job for them. You are not an exception!

Our partner is a company with a long history, dynamically developing in the field of Fintech.

We are seeking an experienced and results-driven Mobile Marketing Specialist to join our team. In this role, you will be responsible for developing and executing mobile marketing strategies to drive user engagement, app downloads, and customer retention. You will work closely with cross-functional teams to optimize mobile campaigns, track performance, and achieve marketing goals.

Key Responsibilities:

• Develop and implement mobile marketing strategies across various channels (e.g., SMS, push notifications, in-app messaging, mobile advertising).
• Plan, execute, and optimize mobile advertising campaigns to drive app downloads, user engagement, and retention.
• Create and monitor KPIs to assess mobile marketing effectiveness (e.g., user acquisition, retention, day 1, 7, 30-day retention).
• Collaborate with teams to ensure campaigns align with business goals and brand guidelines.
• Conduct A/B testing to optimize campaigns for higher performance.
• Analyze user behavior and market trends to identify growth opportunities.
• Manage budgets and ensure the best ROI for mobile campaigns.
• Stay updated on industry trends, tools, and best practices in mobile marketing.

The Company Offers:

• Competitive rewards;
• Additional health insurance package;
• Central office location;
• Sports card – Multisport/ CoolFit;
• Opportunity for a flexible start or end of the workday;
• Happy Hours with a variety of deliciou fruits, soft drinks, and snacks at the office;
• Team building and company trainings;
• Opportunity to be a part of an international company and a multicultural team.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Mobile/casual gaming or FinTech / OTC derivatives (CFDs) experience will be an advantage.
• 3+ years of experience in mobile marketing, digital marketing, or a related role.
• Strong understanding of mobile marketing channels, app store optimization, and mobile user acquisition.
• Experience with marketing automation tools, analytics platforms, and A/B testing.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Strong project management skills and the ability to work in a fast-paced environment.

If you recognize yourself in this position, send us your CV in English.

Only shortlisted candidates will be approached.

All applications will be treated strictly confidential.HRS Recruitment Services Bulgaria has License 2525/26.04.2018