Senior SEO Strategist

Pluxee is the leading global employee benefits and engagement partner that opens up a world of opportunities to help people enjoy more of what really matters. We believe that living life to the full means making the most of every moment and sharing experiences with the people we care about. To make these experiences meaningful, fulfilling, and personalized, we combine our 45+ years of experience with the agility and energy of a new digital brand.

We are on the lookout for an experienced SEO and Analytics Expert (maternity cover) to join our vibrant team.

Main Responsibilities:

• Design Search Engine Optimization strategy supporting business goals for all stakeholders (clients/merchants/consumers) along their whole lifecycle. This strategy will contribute to the overall Digital Marketing strategy.
• Design, plan & execute yearly operational plan for Search Engine Optimization and content.
• Build rankings in Search Engines’ Results Pages, enhance profile/authority of digital properties and grow organic traffic while ensuring it is directed to the appropriate pages (right match w/ search intents).
• Monitor content trends and propose topics of interest to be implemented into the overall digital marketing strategy (in terms of insights and planning).
• Manage the B2B lead generation strategy by maintaining all the platforms in its ecosystem, observe their performance vs. annual goals and suggest improvements to stay on track.
• Manage monthly KPI and ROI reports based on specific internal stakeholder needs. With the rest of the team, provide feedback to improve the marketing funnel and stakeholder journeys.
• Management of corporate website, Cookie consent platform and Google Analytics properties.
• Apply/Align with global Competence Center tools and guidelines.

Requirements:

• At least 5 years of work experience in the field of digital marketing
• Min 3 years of experience as SEO specialist, defining, planning and implementing an SEO strategy in a multi-stakeholder context (clients, merchants, consumers) and across a fragmented digital ecosystem.
• Track record in bringing SEO to the next level of performance with an impact on business results.
• Comfortable with linking his efforts to producing quality MQLs and e-commerce orders (when relevant inthe  country context) and to meeting revenue targets.
• Experience in working transversally in a matrix and global organization;
• Min. 2 years experince with B2B lead generation;
• Deep knowledge of Google Search Console and Google Analytics 4.
• Experience with Lumar, SEMRush, GTMetrix or similar tools/platforms is a must;
• Experience with HubSpot, Google Tag Manager, Zapier and OneTrust is a plus;
• English – advanced writing, reading and speaking;
• Good organizing sense and attention to detail;
• Good communication skills,
• High- level of autonomy;

What we offer:
Exceptional Benefits:

• Flexible work environment: Hybrid work options allow you to balance personal and professional life.
• Generous leave policy: 20 days annual leave + 2 additional days for personal time off.
• Work-family balance: Five paid days for Family Caregiver leave and enhanced maternity/paternity leave benefits, ensuring your loved ones are taken care of.
• Comprehensive financial benefits: Monthly transport allowance, 200 BGN food vouchers, and bonuses for birthdays, Easter, and Christmas.
• Holistic health coverage: Enjoy additional healthcare coverage, life insurance, and access to an employee assistance program offering psychological, financial, and legal consultations.

Career Development:

• High autonomy and ownership: Shape your career with a high level of independence in decision-making.
• Growth opportunities: As part of a global company, you’ll have access to development programs, mentorship, and potential for career advancement.

Join Pluxee and be part of a company that’s revolutionizing employee engagement. Apply today! Only shortlisted candidates will be contacted.